A week without fireworks
A Monday with no plan, a Tuesday that started badly, a Wednesday of vision, a Thursday that lit me up and a decision made by taking the emotion out of it.
Simone Tabellini3 min read
Translated from Italian.
Oh my dear founder…
Monday: sorting out the real week
I was away from home and we didn't do our Monday planning. Instead of forcing it, I created a single task: sort out the real week instead of planning the ideal one. One after the other, I cleared all the small operational jobs that were draining my clarity.
The day closed with a visible action: the launch of Reset, our start-of-year event with the community, in Turin and in Bologna.
Tuesday: getting it back piece by piece
The morning, the most precious part of the day, went up in smoke between surprises and forgotten keys. On days like these there's only one risk: slipping into frustration mode. I restarted from what I could control: alignment with the marketing team, community content, customer care.
I also did some sparring with AI on how to read the real mood of the community, week after week. Not to go faster, but to understand the problem better before looking for a solution.
Wednesday: vision happens between calls
A day at the office. I spent the morning on operations: guidelines for after the match, player rotation, rules to make every match repeatable without depending on individual people. It's not very visible work, but it's what lets you grow without breaking.
The most important conversations with my business partner happened during the breaks, not on the calendar: where we want to take play2match in three or five years, what team we'll need. And at the end of the day, a light idea: a corner of the office that tells our story, full of the objects from a journey that is short today but that we imagine will be very, very long.
Thursday: a deep-dive day
The whole day on influencer marketing. In the morning I met up again with a former colleague I'd started a business with eight years ago: today he works on the same topics. Some paths cross again. In the afternoon, a long workshop with a creator, on how content really gets built and how to read the algorithms without getting obsessed with them.
It wasn't a day to fill with tasks, but one to absorb. And it lit me up.
Friday: a decision made boring
First I turned the ideas from the workshop into concrete tasks, one by one. Then the real question: should the next person on the marketing team be a content creator or an advertiser?
I took the emotion out: criteria, yes and no, scores. The content creator won, for versatility: they work on organic, help the paid side, and make a difference on brand and community. The advertiser costs twice, the person and the budget, and moves only one lever.
MEMENTO MORI – Tabba 🔥