Simone Tabellini
7 December 2025#partners#community

Forgetting we're friends

On direct feedback in a team born among friends, and on the moment a community has to start walking on its own.

2 min read

Translated from Italian.

Oh my dear founder…

I'm rereading the book about Netflix, “No Rules Rules”, and I stopped at the chapter on direct feedback. It's exactly what we need right now.

The idea is simple and uncomfortable. Positive feedback feels good, but rarely makes you better. Direct feedback, even negative, creates distance and a bit of fear at first, but over time it's what makes you grow. For a team born among friends it's the hardest step: being transparent, being direct, forgetting for a moment that we're friends.

Meanwhile we're starting to see the light at the end of the tunnel, more in our heads than in the numbers: we've figured out what kind of company we want to be and what team we want to build.

Letting the community go

These weeks we're playing a ton with the people who use play2match. Being on the court with them gives me a huge boost, brings us direct feedback and creates real relationships: relationships are the foundation of trust, and trust is what lets you delegate.

From next week, though, we'll play a bit less. It's right that the community starts living a life of its own.

MEMENTO MORI – Tabba 🔥

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FAQ

What is “Forgetting we're friends” about?

On direct feedback in a team born among friends, and on the moment a community has to start walking on its own. It is an entry in the Founder's Diary by Simone Tabellini, 7 December 2025.

What does Simone take away from it?

Direct feedback costs you at the start and pays off over time. Staying close to people builds trust, and trust is what lets you delegate. A community that always needs you isn't a community yet.