
Wrapped-up project · 2023 – 2025
Startability
Benedict Aleh Ogadinma and I asked ourselves a question: how do you launch a business that actually fights the climate crisis? Instead of making up the answer, we asked the people who had pulled it off. Nineteen times.
- startups interviewed
- 19
- episodes
- 41
- on air
- 2023–25
What we did
Making the tools and the steps for launching businesses that can fight the climate crisis accessible to everyone.
The podcast
Startability Stories: one long interview for each startup, plus a few short clips on a single topic, like the first round of funding or the team.
The first chat
Anyone who wanted to launch a green economy project could write to us for a free first conversation, no strings attached.
The startups we interviewed
- Agriculture

BiorFarm
A community of hand-picked farmers you can buy fruit and vegetables from online, grown with sustainable methods.
Osvaldo De Falco · 30 Dec 2024
- Green investing

Ener2Crowd
A crowdinvesting platform supervised by CONSOB and the Bank of Italy, through which citizens and companies fund renewable energy and ESG impact projects.
Giorgio Mottironi · 25 Dec 2024
- Waste management

Ganiga
It uses artificial intelligence to optimise the whole waste cycle, from collection to disposal.
Nicolas Lorenzo Zeoli · 17 Dec 2024
- Climate deep tech

Limenet
A patented technology that stores CO₂ by turning it into calcium bicarbonates in seawater, which also helps to counter acidification.
Stefano Cappello · 9 Dec 2024
- Greentech and wellbeing

Rithema
It brings science, music and technology together in devices for relaxation and sound therapy.
Alfonso Coppola · 4 Dec 2024
- Sustainable fashion
Steve's
Inclusive, mindful Made in Italy fashion, produced with a network of artisans and creatives.
Giulia Gandini · 27 Nov 2024
- Social impact

VAIA
Born after the 2018 Vaia storm, which brought down more than 42 million trees in the Dolomites, it turned that devastation into a circular economy model that makes the most of local resources and supports the communities that were hit.
Federico Stefani · 24 Nov 2024
- Indoor air

Vitesy
Purifiers for indoor spaces that use sustainable technology and the power of plants to filter the air.
Alessio D'Andrea · 21 Oct 2024
- Water

WAMI
It works to bring drinking water to as many people as possible, with projects built together with local authorities.
Michele Fenoglio · 8 Oct 2024
- Air quality

Wiseair
IoT sensors that measure air quality in cities in real time, for citizens, local councils and companies.
Paolo Barbato · 30 Sep 2024
- Emissions

Up2You
Digital tools a company uses to measure, reduce and offset its emissions, getting its employees involved too.
Andrea Zuanetti · 22 Oct 2023
- Reforestation

ZeroCO2
Reforestation projects in developing countries, funded by companies and built around protecting local communities.
Andrea Pesce · 15 Oct 2023
- Air quality

Bufaga
A device fitted to buses and company fleets that captures pollutants while the vehicle is moving and measures air quality at the same time.
Serena Mignucci · 14 Oct 2023
- Energy

Digiwatt
An app that uses artificial intelligence to help you understand your energy use and cut it, saving money along the way.
Simone Geravini · 21 Sep 2023
- Sustainable fashion

Rifò
It picks out obsolete fabrics and regenerates them into new garments, giving the materials a second life.
Niccolò Cipriani · 20 Sep 2023
- Food waste

Squiseat
An app for buying unsold food at half price: sellers get some value back, buyers spend less.
Alberto Drusiani · 20 Sep 2023
- Waste management
ReLearn
A plug&play IoT device that measures the waste being produced and helps shrink its environmental impact.
Riccardo Leonardi · 20 Sep 2023
- Circular economy

Sfridoo
Consulting plus a matching platform for buying and selling industrial production scraps: what's waste for one company becomes raw material for another.
Marco Battaglia · 9 Jun 2023
- Food waste

Biova
It turns leftover bread, pasta and rice into new products, starting with beer brewed from unsold bread.
Franco Dipietro · 9 Jun 2023
FAQ
What is Startability Stories?
It is Startability's podcast, telling how Italian green economy startups were born and grew, in the words of their founders. Each startup has a long interview and, since 2024, a few short excerpts, each on a single topic.
How many startups did Startability interview?
19 startups, in 41 episodes plus the trailer, released between June 2023 and January 2025. They include Sfridoo, Biova, Rifò, Up2You, Wiseair, Vitesy, VAIA, Limenet and Ener2Crowd.
Where can I listen to Startability Stories?
On Spotify, by searching for Startability Stories. All the interviews are still available.
Who founded Startability?
Benedict Aleh Ogadinma and Simone Tabellini.
Is Startability still active?
No, it is a completed project: the last episode of the podcast came out on 6 January 2025.