Gift-wrapped stuff doesn't get anyone hooked

The behind-the-scenes of our crowdfunding video is truly awful 🤮 And we published it anyway.

Half a day of shooting all together, an editing sprint done in record time, and the play2match campaign was live. A few days later we had already raised €160,000.

Why ugly works

Gift-wrapped stuff makes you look cool, but it doesn't get people hooked. What hooks people is seeing that behind it there's a group of real people who flub a line and laugh about it.

For me, being genuine, real and transparent isn't a tone of voice you decide in a meeting. It's the only way I know to get someone to choose you.

My why

I was born into sport, in Basket City 🏀 I grew up hoping to become good. Then I gave up and tried to become the Kobe of my neighbourhood (very poor results, I'll tell you right now).

But sport has shaped a big part of my life: it gave me friends, memories, experiences, growth and self-awareness. Getting to grow a project in exactly this world today gets me hyped like crazyyy. And when something really gets you hyped, you don't need to gift-wrap it: it shows.